what it is
this planet-friendly pair—including a refill pouch of the kure strength repair shampoo a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*
Who it's for
all hair types 1-4c. ideal for high porosity hair.
why it's special
amika is a proud pal to the planet, so we're making it easy to do good for your hair the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of 2 years!
forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free EA-free eastman Tritan plastic
- helps reduce your environmental impact by 69%†
- dishwasher safe impact resistant
the kure strength repair shampoo pouch:
- a reparative shampoo that strengthens strands damaged by everyday stressors, heat chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††
*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage.
key ingredients
-bond fortifying technology: an innovative complex that targets the most abundant bonds in hair.
- plant butters: rich in nutrients like omega fatty acids, vitamins minerals.
- vegan proteins: made up of essential amino acids which can provide keratin-like benefits from a plant source.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 antioxidants making it the ultimate holy grail ingredient for hair scalp.
full ingredients
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
- pour pouch into bottle.
- pump shampoo into hands, then massage through hair focusing on the roots.
- rinse.
- once shampoo runs out, unscrew the top of the forever bottle and give it a wash.
- use any amika shampoo pouch to refill.
good to know / FAQ
"is this color-safe?
yes, the kure bond repair shampoo is color-safe.
is this safe for keratin, brazilian, or other chemicall -treated hair?
yes! the kure shampoo is suitable for keratin, brazilian, or other chemically treated hair.
can I use this every day?
yes! the kure bond repair shampoo is formulated to be used daily or every wash day.
what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus."
